Consumer Data Platform

CONSUMER DATA PLATFORM

Deliver Intelligent Experiences with CDP

Grow market share with a healthcare-specific consumer data platform that puts people at the center.

Great consumer experiences require better data

Consumers interact with your healthcare organization across your website, emails, patient portals, and other channels before and after receiving care. CDP combines this engagement data with clinical data and other data sources to give you a single view of the consumer journey to deliver deeply personalized experiences.

Integration and Processing of Data

Labs

Pharmacy

Claims

EMRs

SdoH

Consumer & Digital Health

Third-party Data

Integrate
Raw data is received from source systems & stored in a data lake.

Harmonize
Data is parsed & codified, then stored in a simple data structure.

Unify
Patient & provider information are aggregated into a single record.

Process
Intelligent algorithms enrich the data with quality measures, gaps in care, & more.

Analyze
Data is denormalized into a structure for analytics & AI.

Data Management Improvements

Integrate
2800 data elements supported.

Unify
54M patient records unified.

Harmonize
6000 data quality rules applied.

Process
10% improvement in quality gap closure.

Analyze
22% reduction in readmission rates.

Advanced Segmentation

Build targeted patient cohorts for personalized outreach, care management, and marketing campaigns.

Actionable Insights

Generate real-time insights to drive proactive interventions and improve clinical and financial outcomes.

Unified Patient View

Create a comprehensive 360-degree view of each patient by integrating data from EMRs, claims, labs, third party Experian data, and more.

AI-Powered Intelligence

Leverage Sara AI to predict a consumer’s propensity to consume care, surface next best actions, and more.

Cohort Builder

The AI-driven Cohort Builder offers a user-friendly interface and out-of-the-box cohorts for common conditions, streamlining population health management.

OUR CUSTOMERS

Driving network growth at Franciscan

54% decrease in call abandonment at midwest health system.

1.8x increase in appointment scheduling.

1,000 appointments scheduled after the first send.

99% case resolution rate at VCU Health.

1M patient interactions in 30 days at VCU Health.

Browse the Healthcare Experience portfolio

Network Management

Grow referrals across your organization, gain market share, and nurture your provider network with rich, personalized content.

Omnichannel Communications

Unify consumer data, automate the consumer journeys, and personalize outreach across channels to boost patient engagement and acquisition rates.

Propensity Scoring

Transform patient outreach with AI-powered propensity scoring that predicts likelihood to engage, improving campaign performance while driving better health outcomes.

Access Center

Maximize productivity, delight consumers, and resolve cases faster by bringing healthcare AI to your call center agents fingertips.

CRM

Enhance consumer interactions with a centralized hub for consumer information and AI-powered insights to improve satisfaction at every touchpoint.