# CONSUMER DATA PLATFORM

Deliver Intelligent Experiences with CDP

Grow market share with a healthcare-specific consumer data platform that puts people at the center.

## Great consumer experiences require better data

Consumers interact with your healthcare organization across your website, emails, patient portals, and other channels before and after receiving care. CDP combines this engagement data with clinical data and other data sources to give you a single view of the consumer journey to deliver deeply personalized experiences.

### Integration and Processing of Data

#### Labs
#### Pharmacy
#### Claims
#### EMRs
#### SdoH
#### Consumer & Digital Health
#### Third-party Data

**Integrate**  
Raw data is received from source systems & stored in a data lake.

**Harmonize**  
Data is parsed & codified, then stored in a simple data structure.

**Unify**  
Patient & provider information are aggregated into a single record.

**Process**  
Intelligent algorithms enrich the data with quality measures, gaps in care, & more.

**Analyze**  
Data is denormalized into a structure for analytics & AI.

### Data Management Improvements

**Integrate**  
2800 data elements supported.

**Unify**  
54M patient records unified.

**Harmonize**  
6000 data quality rules applied.

**Process**  
10% improvement in quality gap closure.

**Analyze**  
22% reduction in readmission rates.

#### Advanced Segmentation
Build targeted patient cohorts for personalized outreach, care management, and marketing campaigns.

#### Actionable Insights
Generate real-time insights to drive proactive interventions and improve clinical and financial outcomes.

#### Unified Patient View
Create a comprehensive 360-degree view of each patient by integrating data from EMRs, claims, labs, third party Experian data, and more.

#### AI-Powered Intelligence
Leverage Sara AI to predict a consumer’s propensity to consume care, surface next best actions, and more.

#### Cohort Builder
The AI-driven Cohort Builder offers a user-friendly interface and out-of-the-box cohorts for common conditions, streamlining population health management.

## OUR CUSTOMERS

### Driving network growth at Franciscan

54% decrease in call abandonment at midwest health system.

1.8x increase in appointment scheduling.

1,000 appointments scheduled after the first send.

99% case resolution rate at VCU Health.

1M patient interactions in 30 days at VCU Health.

### Browse the Healthcare Experience portfolio

#### Network Management
Grow referrals across your organization, gain market share, and nurture your provider network with rich, personalized content.

#### Omnichannel Communications
Unify consumer data, automate the consumer journeys, and personalize outreach across channels to boost patient engagement and acquisition rates.

#### Propensity Scoring
Transform patient outreach with AI-powered propensity scoring that predicts likelihood to engage, improving campaign performance while driving better health outcomes.

#### Access Center
Maximize productivity, delight consumers, and resolve cases faster by bringing healthcare AI to your call center agents fingertips.

#### CRM
Enhance consumer interactions with a centralized hub for consumer information and AI-powered insights to improve satisfaction at every touchpoint.

## Learn how to unlock the full potential of your healthcare data

### BLOG

#### UCHealth drives retention and loyalty with lapsed care engagement

#### Five Reasons Why the Modern Payer Needs a Data Activation Platform

Transform patient experience in weeks, not years.