# Omnichannel Communications Transform every touchpoint into service line growth Fuel patient growth and loyalty through compliant, automated campaigns that deliver relevant information at the right time in the patient's care journey. ## Orchestrate Perfect Patient Journeys Guide patients through their care journey with coordinated messaging across channels that adapts to their behavior and preferences in real-time. ### Accelerate Patient Acquisition Create seamless patient experiences by coordinating messages across email, SMS, and call center interactions with AI that ensures consistent, personalized communication. ### Improve Care Outcomes Guide patients to take action with timely, relevant outreach that combines clinical data, demographics, and engagement insights to deliver the right message at the right moment. ### Maximize Marketing ROI Get real-time visibility into campaign performance across channels to optimize engagement strategies and prove impact on patient acquisition and retention. ### Truly intelligent consumer engagement **Data Intelligence at every consumer touchpoint** Bring together clinical, demographic, and engagement data to create a comprehensive 360-degree view of each patient. Our platform processes information from multiple sources to enable truly personalized engagement. **Orchestrate Seamless Patient Journeys** Design and execute coordinated campaigns across channels that guide patients through their healthcare journey, from initial awareness to ongoing care management. **Personalize Every Interaction** Use AI to segment audiences and trigger relevant content based on patient behavior, preferences, and care needs to drive higher engagement and conversion rates. **Track Impact in Real-Time** Measure campaign effectiveness across channels with unified analytics that show clear ROI and impact on patient acquisition, retention, and outcomes. ## Leading Organizations Drive Growth with Omnichannel Communications > “With Cured, we create patient-centered experiences that enhance lives and improve outcomes.” > — Manny Rodriguez, Chief Marketing, Experience, and Customer Officer at UC Health **24** Seconds saved per call with contact center at Franciscan **30%** Increase in patient volumes > Propensity scoring is a critical tool for healthcare marketers to target specific patient audiences with content that will convert. UCHealth leverages our AI-powered propensity scoring with incredible results. Learn how to implement propensity scoring to generate more engagement, appointments scheduled, and revenue. [see full case study](https://www.cured.health/resources/uchealth-video) **79%** Increase in patient engagement **1.8x** More likely to schedule **4.8%** Conversion rate Banner Health is one of the nation's largest payer-provider organizations, managing 1.4M patients in value-based arrangements across Arizona and Colorado. Banner partnered with Innovaccer to integrate data from disparate sources, surface insights at the point of care, and create a system wide strategy for succeeding in value-based care. [READ THE CASE STUDY](/content/resources/case-studies/how-banner-health-is-accelerating-digital-transformation-with-innovaccer-technical-platform-accelerators/index.html) **18%** Care gap closure rate **1.4M** Lives covered by value-based care **$4M** Saved through vendor consolidation Commonspirit Health uses Innovaccer to aggregate and normalize claims data directly from payers and regional instances to create an All-Payer Value-Based Claims Solution. CommonSpirit leverages this platform to deliver actionable clinical, operational, and financial insights to regional Value Hubs. [Read the annual report](https://www.commonspirit.org/content/dam/shared/en/pdfs/impact/improving-population-health/CSH-PH-Annual-Report-FINAL.pdf) **1.9M** Value-based lives managed in Innovaccer **9** Disparate systems being replaced by Innovaccer **16** States included in Innovaccer deployment ## All Powered by the Consumer Data Platform Power your healthcare marketing with Innovaccer's Consumer Data Platform. CDP unifies data from hundreds of sources across your network to create a single source of truth for personalized patient engagement. ### Data Sources - Labs - Pharmacy - Claims - EMRs - SdoH - Consumer & Digital Health - Third-party Data ### Data Processing Stages #### Integrate Raw data is received from source systems & stored in a data lake. **3X more accurate than off-the-shelf AI** #### Harmonize Data is parsed & codified, then stored in a simple data structure. **3X more accurate than off-the-shelf AI** #### Unify Patient & provider information are aggregated into a single record. **3X more accurate than off-the-shelf AI** #### Process Intelligent algorithms enrich the data with quality measures, gaps in care, & more. **3X more accurate than off-the-shelf AI** #### Analyze Data is denormalized into a structure for analytics & AI. **3X more accurate than off-the-shelf AI** ### Integrate Raw data is received from source systems and stored in the lake before any processing and interpretation. Your original data is always available to diagnose any issues and enable reprocessing as issues are resolved. **2800 data elements supported** ### Unify Patient and provider information are aggregated into a single record containing multiple sources of information through Master Data Management functionality, including an Enterprise Master Patient Index, and data curation to remove redundancies. The data at this level is leveraged for application functionality and downstream processing. **54M patient records unified** ### Harmonize The raw data is parsed and codified, then stored in a simple and clean data structure without complex relational features. The data at this level is typed and coded to the UDM’s ontology and ready to be processed into the downstream structures, which are leveraged for applications and analytics. **6000 data quality rules applied** ### Process Intelligent algorithms enrich the data at the previous stage with deep insights. Out of the box, this includes each patient’s disposition toward quality measures (numerator, denominator, exclusions), risk and social vulnerability profiles, gaps in care, engagement data, next best actions, and more. **10% improvement in quality gap closure** ### Analyze Analytics summarize and denormalize the data from Unify and Process stages into a multidimensional data cube structure optimized for analytics, AI, workflows, and additional data visualization use-cases. **22% reduction in readmission rates** ## Browse the Healthcare Experience portfolio ### Consumer Data Platform Grow market share with a healthcare-specific consumer data platform that puts people at the center. [Learn more](/content/products/consumer-data-platform/index.html) ### Network Management Grow referrals across your organization, gain market share, and nurture your provider network. [Learn more](/content/products/network-management/index.html) ### Access Center Maximize productivity, delight consumers, and resolve cases faster by bringing healthcare AI to your call center agents fingertips. [Learn more](/content/products/access-center/index.html) ### Propensity Scoring Transform patient outreach with AI-powered propensity scoring that predicts likelihood to engage. [Learn more](/content/products/propensity-scoring/index.html) ### CRM Enhance consumer interactions with a centralized hub for consumer information and AI-powered insights to improve satisfaction at every touchpoint. [Learn more](/content/products/crm/index.html) ## Learn how to unlock the full potential of your healthcare data ### CASE STUDY #### UCHealth drives retention and loyalty with lapsed care engagement [Learn more](https://www.cured.health/resources/uchealth-video) ### whitepaper #### Five Reasons Why the Modern Payer Needs a Data Activation Platform [Learn more](https://www.cured.health/resources/activate-your-data-with-cdp) Transform healthcare experience in weeks, not years.