Propensity Scoring
PRPENSITY SCORING
Identify and Engage the Right Patients at the Right Time
Transform patient outreach with AI-powered propensity scoring that predicts likelihood to engage. Innovaccer helps patient access, marketing, and experience teams to improve campaign performance while driving better health outcomes.
Predict Who Will Convert, Before They Do
Use machine learning to identify and engage the patients most likely to benefit from your services, improving both outcomes and ROI.
Drive Patient Acquisition
Convert more prospects into patients using ML models that analyze clinical, demographic, and engagement data to identify those most likely to engage with specific service lines.
Boost Patient Satisfaction
Build trust through relevant outreach by ensuring content reaches patients who need it most. Smart targeting reduces unsubscribes and improves patient satisfaction.
Prove Marketing ROI
Track engagement to encounters and demonstrate clear revenue impact by connecting campaign performance to scheduled appointments and patient visits.
For value-based care
Empower care managers with AI-driven insights and automation
- Drive service line growth
Bring together clinical, demographic, and engagement data to create a comprehensive 360-degree view of each patient. - Orchestrate Seamless Patient Journeys
Design and execute coordinated campaigns across channels that guide patients through their healthcare journey. - Personalize Every Interaction
Use AI to segment audiences and trigger relevant content based on patient behavior, preferences, and care needs.
Leading Organizations Drive Growth with Propensity Scoring
“With Cured, we create patient-centered experiences that enhance lives and improve outcomes.”
Manny Rodriguez
Chief Marketing, Experience, and Customer Officer at UC Health
24 Seconds saved per call with contact center at Franciscan
30% Increase in patient volumes
Propensity scoring is a critical tool for healthcare marketers to target specific patient audiences with content that will convert. UCHealth leverages our AI-powered propensity scoring with incredible results. Learn how to implement propensity scoring to generate more engagement, appointments scheduled, and revenue.
79% increase in patient engagement
1.8x more likely to schedule
4.8% conversion rate
Banner Health is one of the nation's largest payer-provider organizations, managing 1.4M patients in value-based arrangements across Arizona and Colorado. Banner partnered with Innovaccer to integrate data from disparate sources.
18% care gap closure rate
1.4M lives covered by value-based care
$4M saved through vendor consolidation
CommonSpirit leverages Innovaccer to deliver actionable clinical, operational, and financial insights.
1.9M value-based lives managed in Innovaccer
9 disparate systems being replaced by Innovaccer
16 states included in Innovaccer deployment
All Powered by the Consumer Data Platform
Power your healthcare marketing with Innovaccer's Consumer Data Platform. CDP unifies data from hundreds of sources across your network to create a single source of truth for personalized patient engagement.
Integrate
Raw data is received from source systems & stored in a data lake.
Harmonize
Data is parsed & codified, then stored in a simple data structure.
Unify
Patient & provider information are aggregated into a single record.
Process
Intelligent algorithms enrich the data with quality measures, gaps in care, & more.
Analyze
Data is denormalized into a structure for analytics & AI.
Drive VBC performance
Deliver intelligent experiences
Reduce provider burden
Browse the Healthcare Experience portfolio
Consumer Data Platform
Grow market share with a healthcare-specific consumer data platform that puts people at the center.
Network Management
Grow referrals across your organization, gain market share, and nurture your provider network.
Access Center
Maximize productivity, delight consumers, and resolve cases faster.
CRM
Enhance consumer interactions with a centralized hub for consumer information.
Omnichannel Communications
Unify consumer data and personalize outreach across channels to boost patient engagement.
Learn how to unlock the full potential of your healthcare data
CASE STUDY
UCHealth drives retention and loyalty with lapsed care engagement
WHITEPAPER
Five Reasons Why the Modern Payer Needs a Data Activation Platform
Learn more
Transform healthcare experience in weeks, not years.