# PRPENSITY SCORING

## Identify and Engage the Right Patients at the Right Time
Transform patient outreach with AI-powered propensity scoring that predicts likelihood to engage. Innovaccer helps patient access, marketing, and experience teams to improve campaign performance while driving better health outcomes.

[Request a demo](/content/request-a-demo-in/index.html)

## Predict Who Will Convert, Before They Do
Use machine learning to identify and engage the patients most likely to benefit from your services, improving both outcomes and ROI.

### Drive Patient Acquisition
Convert more prospects into patients using ML models that analyze clinical, demographic, and engagement data to identify those most likely to engage with specific service lines.

[Learn more](/content/products/propensity-scoring#/index.html)

### Boost Patient Satisfaction
Build trust through relevant outreach by ensuring content reaches patients who need it most. Smart targeting reduces unsubscribes and improves patient satisfaction.

[Learn more](/content/products/propensity-scoring#/index.html)

### Prove Marketing ROI
Track engagement to encounters and demonstrate clear revenue impact by connecting campaign performance to scheduled appointments and patient visits.

[Learn more](/content/products/propensity-scoring#/index.html)

For value-based care

### Empower care managers with AI-driven insights and automation

- **Drive service line growth**  
  Bring together clinical, demographic, and engagement data to create a comprehensive 360-degree view of each patient.
- **Orchestrate Seamless Patient Journeys**  
  Design and execute coordinated campaigns across channels that guide patients through their healthcare journey.
- **Personalize Every Interaction**  
  Use AI to segment audiences and trigger relevant content based on patient behavior, preferences, and care needs.

## Leading Organizations Drive Growth with Propensity Scoring
“With Cured, we create patient-centered experiences that enhance lives and improve outcomes.”  
Manny Rodriguez  
Chief Marketing, Experience, and Customer Officer at UC Health

### 24 Seconds saved per call with contact center at Franciscan

### 30% Increase in patient volumes

Propensity scoring is a critical tool for healthcare marketers to target specific patient audiences with content that will convert. UCHealth leverages our AI-powered propensity scoring with incredible results. Learn how to implement propensity scoring to generate more engagement, appointments scheduled, and revenue.

### 79% increase in patient engagement  
### 1.8x more likely to schedule  
### 4.8% conversion rate

Banner Health is one of the nation's largest payer-provider organizations, managing 1.4M patients in value-based arrangements across Arizona and Colorado. Banner partnered with Innovaccer to integrate data from disparate sources.

### 18% care gap closure rate  
### 1.4M lives covered by value-based care  
### $4M saved through vendor consolidation

CommonSpirit leverages Innovaccer to deliver actionable clinical, operational, and financial insights.

### 1.9M value-based lives managed in Innovaccer  
### 9 disparate systems being replaced by Innovaccer  
### 16 states included in Innovaccer deployment

## All Powered by the Consumer Data Platform
Power your healthcare marketing with Innovaccer's Consumer Data Platform. CDP unifies data from hundreds of sources across your network to create a single source of truth for personalized patient engagement.

### Integrate
Raw data is received from source systems & stored in a data lake.

### Harmonize
Data is parsed & codified, then stored in a simple data structure.

### Unify
Patient & provider information are aggregated into a single record.

### Process
Intelligent algorithms enrich the data with quality measures, gaps in care, & more.

### Analyze
Data is denormalized into a structure for analytics & AI.

### Drive VBC performance

### Deliver intelligent experiences

### Reduce provider burden

## Browse the Healthcare Experience portfolio

### Consumer Data Platform
Grow market share with a healthcare-specific consumer data platform that puts people at the center.

### Network Management
Grow referrals across your organization, gain market share, and nurture your provider network.

### Access Center
Maximize productivity, delight consumers, and resolve cases faster.

### CRM
Enhance consumer interactions with a centralized hub for consumer information.

### Omnichannel Communications
Unify consumer data and personalize outreach across channels to boost patient engagement.

## Learn how to unlock the full potential of your healthcare data

### CASE STUDY
### UCHealth drives retention and loyalty with lapsed care engagement
[Learn more](https://www.cured.health/resources/uchealth-video)

### WHITEPAPER
### Five Reasons Why the Modern Payer Needs a Data Activation Platform
[Learn more](https://www.cured.health/resources/activate-your-data-with-cdp)  
Transform healthcare experience in weeks, not years.