CONSUMER DATA PLATFORM

Deliver Intelligent Experiences with CDP

Grow market share with a healthcare-specific consumer data platform that puts people at the center.

Great consumer experiences require better data

Consumers interact with your healthcare organization across your website, emails, patient portals, and other channels before and after receiving care. CDP combines this engagement data with clinical data and other data sources to give you a single view of the consumer journey to deliver deeply personalized experiences.

Labs

Pharmacy

Claims

EMRs

SdoH

Consumer & Digital Health

Third-party Data

Integrate

Raw data is received from source systems & stored in a data lake.

3X more accurate than off-the-shelf AI

Harmonize

Data is parsed & codified, then stored in a simple data structure.

3X more accurate than off-the-shelf AI

Unify

3X more accurate than off-the-shelf AI

Patient & provider information are aggregated into a single record.

Process

Intelligent algorithms enrich the data with quality measures, gaps in care, & more.

3X more accurate than off-the-shelf AI

Analyze

Data is denormalized into a structure for analytics & AI.

3X more accurate than off-the-shelf AI

Advanced Segmentation

Build targeted patient cohorts for personalized outreach, care management, and marketing campaigns.

Actionable Insights

Generate real-time insights to drive proactive interventions and improve clinical and financial outcomes.

Unified Patient View

Create a comprehensive 360-degree view of each patient by integrating data from EMRs, claims, labs, and more.

Driving network growth at Franciscan

54% decrease in call abandonment at midwest health system

1.8x increase in appointment scheduling

1,000 appointments scheduled after the first send

99% case resolution rate at VCU Health

1M patient interactions in 30 days at VCU Health

appointment scheduling rate at VCU Health 45%

Browse the Healthcare Experience portfolio

Network Management

Grow referrals across your organization, gain market share, and nurture your provider network with rich, personalized content.

Omnichannel Communications

Unify consumer data, automate the consumer journeys, and personalize outreach across channels to boost patient engagement and acquisition rates.

Propensity Scoring

Transform patient outreach with AI-powered propensity scoring that predicts likelihood to engage, improving campaign performance while driving better health outcomes.

Access Center

Maximize productivity, delight consumers, and resolve cases faster by bringing healthcare AI to your call center agents fingertips.

CRM

Enhance consumer interactions with a centralized hub for consumer information and AI-powered insights to improve satisfaction at every touchpoint.

Learn how to unlock the full potential of your healthcare data

UCHealth drives retention and loyalty with lapsed care engagement

Five Reasons Why the Modern Payer Needs a Data Activation Platform

Transform patient experience in weeks, not years.