# PROPENSITY SCORING

## Identify and Engage the Right Patients at the Right Time
Transform patient outreach with AI-powered propensity scoring that predicts likelihood to engage. Innovaccer helps patient access, marketing, and experience teams to improve campaign performance while driving better health outcomes.

## Predict Who Will Convert, Before They Do
Use machine learning to identify and engage the patients most likely to benefit from your services, improving both outcomes and ROI.

### Drive Patient Acquisition
Convert more prospects into patients using ML models that analyze clinical, demographic, and engagement data to identify those most likely to engage with specific service lines.

### Boost Patient Satisfaction
Build trust through relevant outreach by ensuring content reaches patients who need it most. Smart targeting reduces unsubscribes and improves patient satisfaction.

### Prove Marketing ROI
Track engagement to encounters and demonstrate clear revenue impact by connecting campaign performance to scheduled appointments and patient visits.

### For value-based care
## Empower care managers with AI-driven insights and automation
- **Drive service line growth**  
Bring together clinical, demographic, and engagement data to create a comprehensive 360-degree view of each patient. Our platform processes information from multiple sources to enable truly personalized engagement.
- **Orchestrate Seamless Patient Journeys**  
Design and execute coordinated campaigns across channels that guide patients through their healthcare journey, from initial awareness to ongoing care management.
- **Personalize Every Interaction**  
Use AI to segment audiences and trigger relevant content based on patient behavior, preferences, and care needs to drive higher engagement and conversion rates.

## Leading Organizations Drive Growth with Propensity Scoring
> “With Cured, we create patient-centered experiences that enhance lives and improve outcomes.”  
> Manny Rodriguez  
> Chief Marketing, Experience, and Customer Officer at UC Health

#### 24 Seconds saved per call with contact center at Franciscan

#### 30% Increase in patient volumes

Propensity scoring is a critical tool for healthcare marketers to target specific patient audiences with content that will convert. UCHealth leverages our AI-powered propensity scoring with incredible results. Learn how to implement propensity scoring to generate more engagement, appointments scheduled, and revenue.

#### 79% increase in patient engagement  
#### 1.8x more likely to schedule  
#### 4.8% conversion rate

Banner Health is one of the nation's largest payer-provider organizations, managing 1.4M patients in value-based arrangements across Arizona and Colorado. Banner partnered with Innovaccer to integrate data from disparate sources, surface insights at the point of care, and create a system wide strategy for succeeding in value-based care.

#### 18% care gap closure rate  
#### 1.4M lives covered by value-based care  
#### $4M saved through vendor consolidation

Commonspirit Health uses Innovaccer to aggregate and normalize claims data directly from payers and regional instances to create an All-Payer Value-Based Claims Solution. CommonSpirit leverages this platform to deliver actionable clinical, operational, and financial insights to regional Value Hubs.

#### 1.9M value-based lives managed in Innovaccer  
#### 9 disparate systems being replaced by Innovaccer  
#### 16 states included in Innovaccer deployment

## All Powered by the Consumer Data Platform
Power your healthcare marketing with Innovaccer's Consumer Data Platform. CDP unifies data from hundreds of sources across your network to create a single source of truth for personalized patient engagement.

### Integrate
Raw data is received from source systems & stored in a data lake.

### Harmonize
Data is parsed & codified, then stored in a simple data structure.

### Unify
Patient & provider information are aggregated into a single record.

### Process
Intelligent algorithms enrich the data with quality measures, gaps in care, & more.

### Analyze
Data is denormalized into a structure for analytics & AI.

### Browse the Healthcare Experience portfolio
#### Consumer Data Platform
Grow market share with a healthcare-specific consumer data platform that puts people at the center.

#### Network Management
Grow referrals across your organization, gain market share, and nurture your provider network.

#### Access Center
Maximize productivity, delight consumers, and resolve cases faster by bringing healthcare AI to your call center agents fingertips.

#### CRM
Enhance consumer interactions with a centralized hub for consumer information and AI-powered insights to improve satisfaction at every touchpoint.

#### Omnichannel Communications
Unify consumer data, automate the consumer journeys, and personalize outreach across channels to boost patient engagement and acquisition rates.

## Learn how to unlock the full potential of your healthcare data
### CASE STUDY
#### **UCHealth drives retention and loyalty with lapsed care engagement**

### whitepaper
#### Five Reasons Why the Modern Payer Needs a Data Activation Platform
Transform healthcare experience in weeks, not years.